sports and game - In a significant development for football broadcasting in the United Kingdom, the BBC has announced a comprehensive deal to show live Bundesliga matches until 2027. This marks a major expansion of the...
broadcaster's football coverage and provides British viewers with free access to one of Europe's most prestigious leagues.
The coverage kicks off with a high-profile match featuring defending champions Bayern Munich hosting RB Leipzig on August 22. This fixture gains additional interest for British viewers due to the recent transfer of England captain Harry Kane to Bayern Munich, adding a compelling narrative for the UK audience.
The broadcasting schedule includes several notable fixtures in the opening months:
- Bayern Munich v RB Leipzig (August 22)
- Hamburg v St Pauli (August 29)
- Bayer Leverkusen v Eintracht Frankfurt (September 12)
- Stuttgart v St Pauli (September 19)
- Bayern Munich v Werder Bremen (September 26)
All matches will be accessible through multiple platforms, including the BBC Sport website, mobile app, and BBC iPlayer, with kick-off times set for 19:30 BST. The comprehensive coverage will extend beyond live matches to include in-game highlights and social media content, ensuring maximum accessibility for viewers.
This deal represents a significant shift in football broadcasting in the UK, where premium European football has traditionally been the domain of pay-TV broadcasters. The BBC's commitment to free-to-air coverage of the Bundesliga could potentially reshape viewing habits and increase exposure for German football in the British market.
The coverage kicks off with a high-profile match featuring defending champions Bayern Munich hosting RB Leipzig on August 22. This fixture gains additional interest for British viewers due to the recent transfer of England captain Harry Kane to Bayern Munich, adding a compelling narrative for the UK audience.
The broadcasting schedule includes several notable fixtures in the opening months:
- Bayern Munich v RB Leipzig (August 22)
- Hamburg v St Pauli (August 29)
- Bayer Leverkusen v Eintracht Frankfurt (September 12)
- Stuttgart v St Pauli (September 19)
- Bayern Munich v Werder Bremen (September 26)
All matches will be accessible through multiple platforms, including the BBC Sport website, mobile app, and BBC iPlayer, with kick-off times set for 19:30 BST. The comprehensive coverage will extend beyond live matches to include in-game highlights and social media content, ensuring maximum accessibility for viewers.
This deal represents a significant shift in football broadcasting in the UK, where premium European football has traditionally been the domain of pay-TV broadcasters. The BBC's commitment to free-to-air coverage of the Bundesliga could potentially reshape viewing habits and increase exposure for German football in the British market.